Okay, let's talk gift cards. November and December are when people are actively looking for something to give, and a massage, a facial, or a hair appointment is one of the easiest gifts out there. Nobody has to guess a size. Nobody has to wrap anything awkward. And everybody could use a little time where someone else is taking care of them.
But here's the part a lot of us miss: gift cards aren't just holiday cash. Done right, they're one of the best ways to get brand-new people on your table or in your chair who might never have booked on their own. So this isn't only about December. It's about filling your book in January, February and March too.
Okay, let's talk gift cards. November and December are when people are actively looking for something to give, and a massage, a facial, or a hair appointment is one of the easiest gifts out there. Nobody has to guess a size. Nobody has to wrap anything awkward. And everybody could use a little time where someone else is taking care of them.
But here's the part a lot of us miss: gift cards aren't just holiday cash. Done right, they're one of the best ways to get brand-new people on your table or in your chair who might never have booked on their own. So this isn't only about December. It's about filling your book in January, February and March too.
